Discovery
Uncover the real need
An inbound lead looks like a good fit, but their reason for buying is still unclear.
Ask the questions that reveal the problem, its impact, and why it matters now.
Sales Premium
Better prepared reps. More focused coaching.
Give every rep realistic practice before the next customer conversation. See where each person needs support, and focus coaching where it will help most.
Make coaching time count
Spend less time finding the gaps. More time coaching.
See which skills each rep needs to work on, review the conversation evidence, and assign relevant practice before your next coaching session.
Assess the behaviors that matter to your business using your sales methodology or custom criteria. Reps and managers see the same skill results and supporting evidence, so the next coaching conversation has a clear starting point.
Sales / Reporting
Team skills
People & skillsLatest assessed attempt
| Rep | Metrics | Buyer | Criteria |
|---|---|---|---|
| Sam Rivera | 8 | 7 | 8 |
| Maya Chen | 4 | 7 | 6 |
| Jordan Ellis | 7 | 6 | 8 |
Each skill is rated out of 10.
Maya Chen · Metrics
4 / 10Evidence from the conversation
“We lose hours every week working around it.”
Maya identified the problem, then moved to the solution without exploring its business impact.
Relevant practice
Uncover the cost of the problem
Assign practiceOnboarding and certification
Let new reps learn before a real lead is on the line.
Give new starters repeated practice with the conversations they will actually face. Review a complete assessment and decide when they have met your standard. Reps can practice independently, leaving managers more time for the support that needs a person.
Practice the conversations
Guide reps through a structured Journey built around your sales process.
Submit a complete assessment
The rep selects an eligible full attempt for review, with skill results and conversation evidence.
Make the readiness decision
An authorized manager approves certification or requests further practice.
Practice that feels familiar
Your buyers, their objections, your sales conversations.
Practice with scenarios tailored to the stakeholders, industries, languages, and challenges your team encounters. Set the right challenge for new starters and experienced reps.
Early objections
Earn the next few minutes
A prospect says they are too busy and wants to end the call.
Make the opening relevant, respond to resistance, and earn a fuller conversation.
Negotiation
Keep the value in view
A procurement buyer challenges your price and points to a cheaper alternative.
Explore the concern, explain the value, and agree a clear next step.
From your context to useful practice
Sales Scenario Studio
Build relevant practice without starting from scratch.
Start with sales templates and material you already use. Shape the buyer, the challenge, and the skills to assess, then test and publish.
Create reusable training for your team, with variants for different roles and markets. Talk to us about support with your first scenarios and the right creation package for your team.
Deal Prep
Turn a difficult conversation into useful practice.
Bring notes or a transcript from a real call, choose the moment that needs work, and rehearse another approach. Or prepare for an upcoming conversation using the deal context you already have.
Review and edit the brief before starting your private rehearsal. Practice a different response before the next customer conversation.
Sales / Deal Prep
Your next conversation
Prepare a conversationRevisit a moment
Context you supplied
Discovery call notes.txt
The buyer is comparing suppliers and has asked us to explain the price difference.
Your rehearsal brief
Review & editAlex Morgan
Procurement lead · Practice persona
Your objective
Understand the price concern and agree a clear next step.
From your notes
A lower-priced alternative is under consideration.
Assumption for this rehearsal
The buyer will ask you to justify the difference before discussing next steps.
Check your brief, then practice.Start rehearsal
What's included
One sales practice experience.
Sales Premium brings assessment, coaching evidence, and relevant practice together in Ambr.
- Sales assessment
- Use a methodology such as MEDDIC or SPICED, or define your own criteria. Get 0–10 ratings for each assessed skill, with evidence and feedback.
- Individual and team reporting
- Explore named skill results by person, team, scenario, and period. Review evidence, track comparable attempts, and assign relevant practice.
- Sales Scenario Studio
- Create, test, and publish sales scenarios using templates, source material, and the skills you want to assess.
- Certification
- Guide reps through structured Journeys, with a complete assessment submitted for manager review and a record of certification.
- Deal Prep
- Prepare for the next conversation using your deal context, or rehearse a difficult moment from a supplied call transcript.
- Screen-sharing practice
- Share a browser tab or window as you rehearse a product demonstration and practice the conversation around it.
- A dedicated sales homepage
- Give reps a clear starting point for assigned practice, recent feedback, certification, and deal preparation.
- Seat and license management
- Allocate Sales licenses to your team, with authoring, reporting, and review access controlled by role.
Already using Ambr? Sales Premium adds dedicated sales assessment, reporting, and practice workflows. Existing custom scenarios and bespoke feedback remain available with Core.
Built around how you sell
See it in your sales context.
Bring a conversation your team finds difficult. We'll show you how it could become realistic practice, meaningful feedback, and a clearer coaching decision.